The Ellen MacArthur Foundation gives jeans a sustainable work-over

The organization has unveiled ‘The Jeans Redesign,’ a set of guidelines that spans garment durability, material health, recyclability, and traceability to ensure a more ethical productคำพูดจาก สล็อตทดลองเล่นฟรีถ. The requirements were drawn up with the help of more than 40 denim experts from various fields ranging from academia to manufacturing.According to the guidelines, jeans should be free of hazardous chemicals and conventional electroplating, they should be produced using cellulose fibers from regenerative, organic or transitional farming methods and they should withstand a minimum of 30 home laundries.คำพูดจาก เว็บสล็อตตรง

Gap, H&M, Lee and Tommy Hilfiger are just some of the brands that have already signed up to the initiative, with the initial pairs of ‘redesigned’ jeans set to go on sale next year, and pieces crafted according to the guidelines will be allowed to display a special logo indicating this fact.”The way we produce jeans is causing huge problems with waste and pollution, but it doesn’t have to be this way,” said Francois Souchet, Lead at the Ellen MacArthur Foundation’s Make Fashion Circular initiative. “By working together we can create jeans that last longer, that can be remade into new jeans at the end of their use, and are made in ways which are better for the environment and the people that make them.”This is not the first big environmental initiative from the Ellen MacArthur Foundation: in March the organization highlighted the fashion and beauty brands tackling the issue of plastic waste with its ‘New Plastics Economy Global Commitment.’ 

Related Posts

Belgian region will not yield to CETA ultimatum

All 28 EU governments support the Comprehensive Economic Trade Agreement (CETA), including Belgium, but the latter can only sign up to it if it has the consent of…

Canada Goose loses court bid to shift London protesters

The Regent Street boutique has become a focus of demonstrations since it opened in 2017, with groups frequently gathering outside to complain about the brand’s use of fur…

Europe funds body says EU retail fund rules mislead investors

The EU’s Packaged Retail Investment and Insurance Products directive went live in January and aims to give investors a better idea of a fund’s likely performance and costs…

EU lawmakers want Amazon, Apple, Facebook, Google CEOs at February 1 hearing

The European Parliament will in the coming months provide input into proposals by the European Commission to force the companies to play fairly with rivals and to do…

H&M, Asos, Zalando introduce policies to reduce impact of delivery costs

According to Belgian newspaper Tijd, the new policy was introduced in Italy at the end of 2018, and was extended to other countries in the last few days….

Finnish firm Rens aims to raise $1 mn for climate-neutral sneakers

Rens Nomad will be climate neutral from raw materials, packaging, production, transport and wasteคำพูดจาก สล็อตเว็บตรง. Specifically, Rens will work with Climate Partner to reduce and offset all the…